Episode 81: Business Trending in 2009, Part VI

August 3, 2009

In this, the final part of our series on business trending in 2009, we discuss tips for not only effectively incorporating social media into your business, but also how to avoid mistakes.

DO:

• establish relationships with your followers
• provide excellent customer service to your social networking clients (and ALL clients)
• provide regular updates to your followers
• acknowledge your followers
• follow other people who provide updates on topics in which you are interested
• establish a dialog with other Tweeters
• put the “social” back into Social Media
• Re-Tweet information you see that may be interesting or helpful to your followers
• Search groups on Facebook and LinkedIn

DON’T:

• be afraid to jump in and explore social networks like Twitter, Facebook and LinkedIn
• create a social networking account and be inactive
• SPAM
• use your social networking account as a forum for yourself only
• Follow somebody just because they’re following you

Today’s show was a great example of social networking. We had several visitors to our chat room and a caller on the line who all joined us because of a Tweet about the show from one of us.

Join Kim and me to wrap up this series by sharing our favorite social networking tools and what we’ve learned from using social media. Once again, our intro/exit music is from The Podsafe Network and the artist is William Saunders. Kim, hope you enjoyed your very first Rooster song!

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